May 16, 2017

Google Announces Changes In Adsense To Help Website Publishers


Hello guys, Google has announced two changes that would be of the publishers advantage and aid, google said the changes would include an increase in the system's transparency and the introduction of a "Policy Center" which includes the removal of ads on defaulting pages rather than the whole website, you can agree with me that both changes would be of great help to all publishers.


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In the past years publishers have found it very difficult to place a finger on how the google adsense network works, the system never allowed publishers to know what went wrong even when they get banned, google is up to change that for good and as they said, they would no longer remove ads from the whole of a site if only one page is against their policy, rather ads would stop showing on the defaulting page.

The introduction of the Policy Center would allow publishers monitor there account closely and get notified of any arising issue, this would help them fix this quickly and also know what violates the google's policy.
Let's hear what our source say's about this below.

"Google announced two changes to its AdSense network today that it says will increase transparency about how it deals with violations and removes ads from websites.
First, AdSense’s technology has been changed so it can now remove ads from individual pages, instead of entire websites. Previously, Google usually removed ads from every page on a website after a policy violation, instead of just the pages with offending content.
Second, Google will launch a platform in a few weeks called the “Policy Center” to help website publishers understand the program’s rules and fix violations more quickly.
In a post on The Keyword, one of Google’s official blogs, Scott Spencer, the company’s director of sustainable ads, wrote “as we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it’s necessary, such as in the case of egregious or persistent violations, we’ll still terminate publishers. Altogether, this means fewer disruptions for publishers.”
Of course, this also means less disruption and more money for Google, since it shares revenue from AdSense with publishers.
AdSense’s new Policy Center will give publishers information about how many violations their sites have, what issues triggered ad removals, and step-by-step instructions about how to fix the problem so they can start displaying ads and making money again. Spencer referred to this as a “one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”
The Policy Center is intended for website publishers who use AdSense, but YouTubers who monetize their videos through the program will also be curious about how it affects them. That is still unclear, however: Spencer said in his blog post that “later this year, we’ll be adding policy centers in other publisher platforms in addition to AdSense,” but he did not specify which ones."

No more, no less, our source has said it all. It's a good thing google thought to help publishers this time and am very glad they did, let's fold our hands and wait till the changes are implemented till then Don't forget to protect your adsense account from ban.


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Confy Scenty is a Unique Tech Blogger who's aim is to make an impact in Technology. Tech is my passion, it is my calling and am always happy to answer to it.

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